Loyalty bonuses, sometimes known as VIP bonuses are offered to players who have been existing members for a considerable length of time. Many casinos will often create varying membership levels (Bronze, Silver, Gold, Platinum), where different benefits are offered at each level.
Acquiring Gold or Platinum status is usually reserved for the high roller players out there, who often wager large amounts of money. Signing up to a loyalty program can often get you larger cash bonuses, prizes, cash giveaways and even a chance to win free holidays abroad!
Loyalty bonuses are a great way for online casinos to give back to players and prevent them from jumping ship to go elsewhere.